presented by VETTA COMMUNICATION (PTY) LTD Tel: 086 111 VETTA (83882) Email: info@vetta.co.za
COURSE OBJECTIVES:
The need to project a professional image through business correspondence affects all employees who communicate with customers. The written word says a lot about the writer and unlike the spoken word, it binds the writer legally. What are you writing and how is this interpreted? Is your correspondence building bridges or creating barriers causing delays or complaints? This workshop is a must in today's electronic age of correspondence.
COURSE CONTENT:
1. Introducing the subject
Why is effective business writing important and binding?
Portraying the correct company image through written correspondence
Types of written documents
2. Writing techniques
Planning, writing and editing techniques
Preparing to write
Who, what and why?
Structuring the correspondence
Layout
Style and tone
How to write informatively, persuasively and getting to the point
Writing positively
Correct modes of address
Appropriate versus inappropriate business language
Different types of letters
Business writing with legal implications
Email correspondence and etiquette
Responding to complaints in writing
Effective minute taking
3. Grammar
Spelling, punctuation and correct grammar
Choice of words
Supplementary topics; newsletter writing and press releases
COURSE DETAILS:
Duration: 1 day. Cost: R 1650 per person excluding VAT. Price includes lunch, refreshments, training manual, tuition, e-certificate and personalised feedback. This workshop can also be presented at your premises.
